Khamis, 18/07/2019

My Beverages Thirsts For Bigger Global Mart Share (Business Times, 28 Disember 2007)

My Beverages (M) Sdn Bhd, a local Bumiputera beverage company, plans to establish manufacturing facilities overseas through joint ventures to capture a bigger slice of the global beverage market.

Managing director Adam Mohamed Adnan said the company has clinched a deal with its business partners in China and Cambodia where My Beverages has already issued a master licence for them to start production of its brand of products in their respective countries.

"Production in the facility in China is expected to commence early next year, while that in Cambodia will follow suit later," he told Business Times in an interview.

The Chinese operation will be carried out at the existing factory belonging to My Beverages' business partner.

"The Cambodian partner, which will distribute our products in IndoChina, particularly Cambodia, Laos and Vietnam, will carry out its operation in a new facility to be built anew," he said.

Apart from China and Cambodia, Adam said the company is also looking at establishing representatives facilities in Canada, South Africa, the US and Bangladesh.

"We have received a request to set up facilities in the US to produce our soya- bean drink. But all are still at the early stages.

"We are taking one step at a time. We don't want to take more than what we can handle because we are still a SME (small and medium enterprise). When there are opportunities, we will go," he said.

On the local front, My Beverages expects its new facility in Alor Gajah, Malacca, to start operation by the middle of next year.

"It is an existing factory that we have acquired and is currently undergoing refurbishment. It will be up and running in the next six months to a year. The factory will complement our existing factory in Merlimau, also in Malacca," he said.

The company started marketing its first beverage called "MyCola" in 2003, which was launched on August 31 that year, followed by a soyabean drink called "MySoy" and mineral water, "MyWater".

It started exporting its beverages in the end of 2005. Currently, exports account for 60 per cent of the company's revenue, while the remaining comes from the local market.

My Beverages products are exported to Thailand, Indonesia, IndoChina and Bangladesh and Australia.

With the setting up of a representative facility overseas as well as the increase in demand for My Beverages products, Adam said the company is looking at revenue growth of at least 15 per cent next year.

On its latest products, he said the company will continue to do research and development to produce good quality and value-added drinks for consumers.

"There are currently 20 new products in the pipeline, ready for commercialisation. These include eight different flavours of fruit juice drinks to be called MyJuice," he said.

Established in 1997, My Beverages is a privately-owned company with headquarters in Petaling Jaya, Selangor.