Khamis, 18/07/2019

Maxlane Eyes Lucrative Markets in Middle East, Ind... (New Straits Times-Biznews, 27 September 2006)

Maxlane Sdn Bhd, a power-related equipment manufacturer, is planning to spread its wings to lucrative markets abroad.


Managing director Shakir Husein Kalid said the company has plans to expand its operations into Indonesia and the Middle East.


Maxlane plans to open a manufacturing facility in Indonesia within the next two to three years, while a joint-venture factory may be established in one of the Gulf Cooperation Countries (GCC) countries in four years' time.


"We allocate 20 per cent of our annual net profit for our expansion programme and marketing," Shakir said in an interview with Business Times in Kuala Lumpur.


Maxlane, established in 1997, manufactures products under licence as well as its own products.


Shakir and his wife had established Shamawar Sdn Bhd in 1994 as a trading company that distributes licensed products and Maxlane's products.


He said last year, Maxlane met its turnover target when it registered 150 per cent growth in revenue.


"This year, we expect 200 per cent growth in revenue as we are developing our own brand," he said.


Maxlane's 6,000 sq ft factory, located at the BPIMB manufacturing complex at Sunway Damansara, Selangor, manufactures among others, load break switches, neutral earth switches, photo electronic control units, remote cable spikers, earthing equipment and street lighting ignitors.


Shakir said the company is prompted by strong demand from Indonesia to have its own manufacturing facility there.


"We also want to develop the Middle East market," he said, adding that having a production facility in one of the GCC countries with local participation would allow Maxlane to get tariff exemption of 30 per cent.


The GCC groups Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.