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The Internationalisation Initiative is one of the key strategic thrusts by PUNB to help enhance and elevate the businesses of Bumiputera entrepreneurs in SMEs and Retail & Distributive trade to be more competitive and at level playing field in the international arena.

Among the initiatives are to transform Bumiputera entrepreneurs' business model for global acceptance, positioning their brands/concepts for international market, acquiring international brands/concepts rights for the entrepreneur to operate the business in the country or at any other regions.

The internationalisation initiative is known as GLORY 25 or Global Outstanding Revolutionised Company by 2025 is targeting a total of 25 Bumiputera companies to penetrate the international market by 2025.

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