In Malaysia, viral trends businesses have transformed the entrepreneurial landscape, driven by social media platforms like TikTok, Instagram, Facebook and X (formerly Twitter). Recent trends include the exclusive TikTok Shop offerings and the popularity of live stores on social media platforms.
However, is opening a business based on viral trends truly sustainable? And should entrepreneurs go big immediately or start small? Let’s explore the pros and cons of venturing into a viral trends business and the best approach to growth.
Starting a business based on viral trends in Malaysia can be highly rewarding, but it requires careful strategy and foresight. Entrepreneurs should capitalize on social media marketing, test the waters with minimal risk, and ensure they have a plan for long-term sustainability. Whether going big or starting small, adaptability and innovation are the keys to lasting success in the ever-evolving digital economy.
