Entrepreneurs need to consistently create and deliver value propositions to customers. Knowledge of our own products and services is paramount as we have to accurately match our customers’ needs. We have to emphasize on the benefits our customers could derive from our offerings rather than blindly spelling out the features of our portfolio.
Every entrepreneur is required to routinely revisit the fundamental concepts of the business. We must always keep a close eye on market trends and the economic climate. Fiery enthusiasm coupled with an undying passion of our career will undoubtedly increase an entrepreneur’s success within the society.
It was extremely challenging to lead Malaysia’s then mega project, Proton. I learned that the secrets to becoming an eminent leader lie in one’s ability to constantly innovate and manage the company efficiently in both its human resource and finances.
A quality workforce will form the very backbone of an organisation thus dictating the success of the organisation. Entrepreneurs have to muster the courage to selflessly devote ourselves to our business and not be afraid to sacrifice a little for growth in profit and productivity. We have to etch our company’s vision on to the back or our heads and never be complacent with our situation, all the while exhibiting professionalism and patience.
At the current financial predicament, the success or even the very existence of a business all boils down to the survival of the fittest. Therefore, it is imperative to study cultural aspects and local issues on overseas markets if one is to thread past their comfort zone.
We, entrepreneurs and business leaders, must continuously interact with business and market environment. Not forgetting the importance of building up winning teams and never to work in isolation. Lastly, as for being a good manager – is through getting results by working with other members of the organisation.
‘In business, only the strong will survive and the weak will be left behind. The success of the strong will determine the continuity of an organisation from one generation to another’
Source: YBhg Tan Sri Dr. Mohd Nadzmi Mohd Salleh, The Executive Chairman of Nadicorp Holdings Sdn Bhd at PUNB Enrichment Luncheon Talk 2008.