usahawan

Handling stress in business is crucial for maintaining productivity, making effective decisions, and maintaining your overall well-being. Let’s find out some strategies to help you manage stress:

 

 

 

 

 

 

 

 

 

 

MIE SOYA ENTERPRISE – Rakan Usahawan PUNB

In the bustling world of Malaysian entrepreneurship, few stories are as compelling as that of Zuhaymee bin Mustapa, the founder of Mie Soya Enterprise. From a humble beginning in 1997, Zuhaymee has grown his business into a household name, specializing in soy-based products like tempe, tauhu, tau foo fah and soy drinks. Nearly 28 years on, his company remains a testament to perseverance and innovation, having supplied renowned brands and making a mark in the food industry.

Zuhaymee’s journey into the soy business was driven by his love for tempe, a fermented soy product that holds a special place in his heart. Before venturing into entrepreneurship, Zuhaymee served as a soldier, a career very different from the intricacies of food production. His turning point came when he approached an expert tempe maker at a local market, only to be told that the process was too complicated for a beginner. This response ignited Zuhaymee’s determination to prove that hard work and passion could overcome any challenge. “I wanted to show that nothing is impossible if you put your heart into it,” he said.

Rather than giving up, Zuhaymee embarked on a journey of self-study, learning from various local tempe makers and refining his process until he could produce his own high-quality product. The process of making tempe begins with soaking the soybeans for 40 hours, followed by steaming them to retain their nutrients. After steaming, the beans are packaged and undergo fermentation for about five days, after which they are ready for distribution to suppliers.

Quality control is a priority for Mie Soya Enterprise. Each batch of tempe is carefully screened to ensure it is free from impurities before being packed. Zuhaymee takes pride in sourcing premium soybeans from the United States to maintain the high standards of his products.

However, the road to success has not been without its challenges. Internal obstacles include ensuring the quality of raw materials and maintaining optimal production conditions, while external factors like meeting delivery deadlines to ensure fresh products also play a significant role. During festive seasons, production at Mie Soya Enterprise triples, with up to 4,000 pieces of tempe produced daily. Currently, the company employs eight local staff members who work under flexible schedules to reduce stress and increase productivity.

When asked about competition, especially from both Bumiputera and non-Bumiputera competitors, Zuhaymee remains unfazed. He views competition as healthy, choosing to focus on delivering quality products to his customers. His company continues to thrive, producing 6,000 pieces of tempe daily, along with 2,000 pieces of tauhu putih (white tofu), 2,000 tauhu lampung (soft tofu) and 200 tauhu goreng (fried tofu).

Mie Soya Enterprise has grown significantly over the years, even catching the attention of a well-known local fried chicken chain, making them a key supplier to Ayam Penyet franchises across Malaysia. Furthermore, the company has supplied soy-based products to renowned bakeries, including the famous Roti Gardenia.

Zuhaymee’s expertise has not gone unnoticed. He now serves as a trainer in various government entrepreneurship programs, sharing his knowledge with aspiring business owners who want to enter the soy product industry. For those interested in learning the art of making tempe or other soy products, Mie Soya Enterprise offers training sessions which they will guide one-to-one on how to manage soy business. Additionally, customers can walk in and purchase soy milk and tau foo fah (soybean pudding) directly from the factory or selected stores in the region.

Looking ahead, Zuhaymee has plans to expand his business further. Recently, a supplier expressed interest in increasing the daily order to 6,000 pieces of tempe, which could lead to the opening of a second Mie Soya Enterprise branch within the same district.

After nearly three decades in business, Zuhaymee’s story is one of resilience, passion, and an unwavering belief in his products. His dedication to quality and innovation continues to fuel the growth of Mie Soya Enterprise, ensuring that it remains a staple in Malaysia’s food industry for years to come.

As he reflects on his journey, Zuhaymee’s advice to aspiring entrepreneurs is clear: “Success is within reach if you work hard and never give up. There is no shortcut to greatness, only dedication and effort.”

Trend penting dalam perniagaan kerana ia membolehkan perniagaan kekal relevan dan bersaing dalam pasaran yang sentiasa berubah. Berikut adalah beberapa sebab mengapa trend penting dalam perniagaan:

Secara keseluruhan, trend membantu perniagaan untuk memahami dan menyesuaikan diri dengan perubahan dalam pasaran, menjadikannya satu aspek penting dalam strategi perniagaan yang berjaya.

 

 

“Bad Marketing is Good Marketing”: This concept proposes that marketing efforts that are unconventional, controversial, or even deemed as failures can still yield positive outcomes such as increased brand visibility, customer engagement, or buzz around a product or service. It implies that any form of attention, even negative attention, can be beneficial in drawing interest to a brand or product.

However, it’s important to recognize that the phrase is not promoting unethical or deceptive marketing practices. Responsible marketing should prioritize delivering on promises, being transparent with consumers, and ensuring that products or services meet expectations. The phrase should be viewed as a discussion point rather than a universal marketing strategy, as the potential benefits of such controversial approaches must be weighed against potential risks and ethical considerations.

From an Islamic or Syariah perspective, the concept of “Bad Marketing is Good Marketing” needs to be evaluated within the framework of ethical and moral principles outlined in Islamic teachings.

 

 

In conclusion, the concept of “Bad Marketing is Good Marketing” would not align with Islamic ethics. Instead, marketers are encouraged to adopt ethical marketing practices that promote honesty, transparency, fairness, and social responsibility. By adhering to these principles, businesses can build trust with consumers and contribute positively to society while upholding their Islamic values.

Kepimpinan dalam konteks perniagaan merujuk kepada proses atau kemahiran seseorang untuk mengarahkan, mempengaruhi dan memotivasi pasukan atau organisasi untuk mencapai matlamat yang ditetapkan. Kepimpinan memainkan peranan penting dalam kejayaan dan pertumbuhan perniagaan. Berikut adalah lima sebab mengapa kepimpinan penting dalam perniagaan:

Secara keseluruhan, kepimpinan yang kuat adalah asas yang penting dalam memastikan pertumbuhan, kestabilan dan kejayaan jangka panjang sebuah perniagaan.

Pilihan antara kerjaya yang selesa atau imbuhan yang tinggi adalah pertimbangan penting dalam merancang kerjaya seseorang. Berikut adalah beberapa pertimbangan yang dapat membantu anda dalam memilih yang terbaik.

Kesimpulan

Pilihan antara kerjaya yang selesa atau imbuhan yang tinggi selalunya merupakan keseimbangan antara keperluan kewangan, keseimbangan kehidupan dan kepuasan peribadi. Adalah penting untuk mempertimbangkan nilai dan keutamaan peribadi anda dan kesan jangka panjang bagi setiap pilihan. Kadangkala, menggabungkan elemen kedua-dua pilihan ini boleh menjadi penyelesaian terbaik untuk memenuhi keperluan anda.

Perniagaan yang berjaya sering kali bermula dengan langkah yang paling asas iaitu pemilihan lokasi yang sesuai. faktor geografi, demografi dan ekonomi semuanya memainkan peranan penting dalam kejayaan perniagaan. Jom lihat mengapa memilih lokasi yang betul untuk perniagaan anda adalah kritikal serta faktor-faktor yang jarang diberi perhatian dengan lebih teliti.

 

 

 

Jadi, bagaimana lokasi perniagaan anda sekarang?

PUNB dengan kerjasama Lembaga HASiL, TikTok, TikTok Shop, EasyStore dan CloudSpace (Google Malaysia) telah menganjurkan Program Retail Up! Roadshow Edisi Wilayah Utara pada 20 Jun 2024, Khamis di The Light Hotel, Seberang Jaya, Pulau Pinang.

Seramai 83 peserta telah menyertai sesi perkongsian ini bagi mengetahui tentang inisiatif e-invois nasional selain mendapatkan khidmat nasihat dalam sesi padanan perniagaan daripada penyedia perkhidmatan teknologi TikTok berkaitan perniagaan, kecerdasan buatan pintar (AI) serta Solusi POS menyeluruh dalam dan luar talian.

Turut hadir adalah Encik Amir Shazuan Adnan, Ketua Pejabat PUNB Wilayah Utara, Encik Khidzir Ahmad, Ketua Unit Kolaborasi & Pembangunan Usahawan (ECDU) serta para pegawai PUNB.

#RetailUpRoadshow

#RakanUsahawanPUNB

Hubungan dalam perniagaan merujuk kepada jaringan interaksi dan kerjasama antara pelbagai pihak yang terlibat dalam aktiviti perniagaan. Ini termasuk pelanggan, pembekal, pekerja, pelabur, rakan kongsi, serta pihak berkepentingan lain seperti pihak kerajaan dan komuniti. Hubungan yang baik dalam perniagaan adalah penting kerana ia dapat meningkatkan kepercayaan, memperkukuh reputasi syarikat dan memperbaiki kualiti perkhidmatan atau produk yang ditawarkan.

Hubungan dalam perniagaan amat penting dan memainkan peranan yang besar dalam kejayaan sesebuah perniagaan. Berikut adalah beberapa kepentingan utama hubungan dalam perniagaan:

Secara keseluruhannya, hubungan dalam perniagaan bukan sahaja membantu dalam pencapaian matlamat perniagaan tetapi juga dalam mewujudkan persekitaran yang harmoni dan produktif.

Menguruskan inventori dengan bijak merupakan aspek penting dalam operasi perniagaan yang berjaya. Dengan pengurusan inventori yang efisien, perniagaan dapat mengurangkan pembaziran, meningkatkan kecekapan operasi dan memaksimumkan keuntungan. Berikut adalah langkah-langkah praktikal untuk membantu perniagaan menguruskan inventori dengan bijak.

Kesimpulannya

Menguruskan inventori dengan bijak adalah kunci kepada kejayaan dalam perniagaan. Dengan mengikuti langkah-langkah praktikal ini, perniagaan dapat meningkatkan kecekapan operasi dan mencapai keuntungan yang lebih besar. Oleh itu, berikan perhatian yang sewajarnya kepada pengurusan inventori dalam usaha untuk mencapai kejayaan dalam perniagaan.

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